Discover 3 types of digital media which are outstanding in today’s community

This article will provide you with three instances of the extent to which technology and development have affected different forms of media; keep on reading to learn more about the subject!


Music is always going to be an exceptionally famous form of leisure, no matter how much the genres and the way it is listened will evolve; however, its most recent evolution has determined an adjustment in the way most individuals approach it. The availability of online platforms have come to be increasingly prominent among the uses of digital media, as crucial figures in the sector like Vincent Bolloré will obviously be aware of. Presently, instead of buying a specific CD and listening to only one artist at a time, people are moving towards playlists, concentrating on the individual song rather than a complete album; this suggests that the way popularity is measured has likely shifted to account for this. The portals themselves provide individually tailored collections that put together different artists and songs based on their general mood, in a way anticipating the needs of the consumer and providing an answer to the requirements.

For countless decades, TV and video content were often connected with commercial breaks and successful advertisement. Most TV stations would show short ads in between their programs, sometimes even in the middle of an episode; this is now slowly becoming outdated, as more and more men and women turn to various platforms than just regular TV. Any comprehensive digital media introduction would therefore think of the relevance of streaming platforms for video content, as men and women are today commonly willing to pay a membership fee as a way to watch their content without interruptions. As a consequence, marketing approaches that relied mainly on TV advertisement will have had to adjust to this phenomenon, extending onto completely new platforms such as social media networks, as executives like Kate Rowlinson will be very familiar with. When contemplating the history of digital media, it is important to remember that it does not exist by themselves, and it has honestly influenced lots of other sectors that depended on the more traditional precedent version.

If someone were to explain a unique feature of communicating in the digital age, it would potentially be an interactive screen; a lot of interaction is nowadays accessible through computers or mobile gadgets, and this is not just true of interaction between individuals, but likewise interacting with media. Reading, for instance, is an activity that has seen an entire brand-new platform become available as a result of the advent of ebooks. With figures like Bob Young embracing this brand new format, it is currently an awful lot easier to publish someone's writing without having to face the expenses due to printing. At the same time, consumers can appreciate the importance of digital media in regard to storage; travelling with a single reading device is a lot more handy than carrying five volumes, and people who tend to move around a lot will not have to give up their book collection if they can store it conveniently electronically.

Leave a Reply

Your email address will not be published. Required fields are marked *